Marketing and Business Development for a Geospatial Company
Are you looking to get hired or promoted into a business development role in the geospatial industry? Your path could be the GIS analyst that worked for a few years, became trusted, and then promoted to help the company earn business and grow. However, business development or geospatial networking was never a formalized skill that was available to learn. This course will show you the industry ropes of business development including strategic planning and developing a marketing plan. These lessons act as an applied business class for anyone in the geospatial commercial sector.
142 students enrolled
KEY PARTNERS:
You’ve worked hard, but want better career results. Our program helps when…
Marketing and business development for a geospatial company
Join this class to access 10 modules showing how to win work.
Brainpower
(aka Create a strategic planning session)
The competition
(aka Perform a SWOT analysis)
Make friends
(aka Identify your networking channels)
Turn over rocks
(aka Identify your marketing channels)
Avoid landmines
(aka Assessing RFP risk)
What do we spend?
(aka Create a marketing budget)
How to be found
(aka Analyze your SEO)
The commercial
(aka Create an advertisement)
The plan
(aka Layout your entire marketing plan)
Handoff
(aka Handing off work from sales to production)
You also get access to these bonuses
Guide: SWOT worksheet
Value $79
SEO Tip Sheet
Value $129
Template financial model
Value $199
Enter our online GIS program anytime.
It’s a flexible program. Pick just one course or complete any 6 to earn your GIS certificate.
Focus your learning where the best GIS jobs are.
A common GIS education path has been to pursue a Masters program in GIS. But it’s widely known in the industry that new geography grads are not getting enough exposure to cloud, mobile, and new geospatial programming environments.
So we assembled a world class team to teach you how to be the talent that the geospatial industry WILL HIRE. Compare the experience of our industry instructors and you’ll see why we top the list of best online GIS certificate programs.
Pricing
Knowledge Builder
$397
Online Anytime
Professional Builder
$697
Instructor Access
Plus these exclusive features:
Certificate Builder
$997
Earn Certification
Plus these exclusive features:
Plus college certification:
Compare Pricing
Earn your GIS Certificate in 6 months with flexible choice of classes.
Take the GIS classes you want, when you want, at the price level you want.
• Knowledge builder- asynchronous learning
• Professional builder- live instructor access
• Certificate builder- college certificate in GIS
Video Demos
Narrated industry stories and software demos
Exercises
Applied tasks using data and GIS software
Instructor Access
Instructor review and feedback on deliverables
Certification
Project sign off and college certification
30 Day 100% Risk Free Guarantee
Our Promise: Purchase this course today 100% risk free. When you enroll you get 30 days of reassurance that if the course isn’t right for you, you can request a refund.
Although all our students have loved the course so far, we want to make sure you get your value for money and find our product helpful. If you wish to proceed with a refund at any point, you will need to provide proof by submitting your project to show that you completed our instructional steps as we strongly believe in this product and only want committed students who care about getting results.
What can you achieve with these new skills?
With these skills you’ll be able to successfully segue into the role of
business developer
Define your SWOT
Take a fresh look at your companies strengths, weaknesses, opportunities, and threats
Build networking channels
Learn the in-person and online locations where people meet and partner
Develop a marketing plan
Create a budget, an SEO evaluation, and design an advertisement
Don’t settle for training that’s driven by people who don’t run projects.
When you learn from a Bootcamp GIS expert you get:
Technical experience
Industry insights
Professional network
About the Instructor
Mike Tully is the CEO of Aerial Services, Inc. (ASI) located in Iowa and has been leading ASI for two decades. He is a certified photogrammetrist and GIS-professional, holds an M.S. in Forestry, and a Masters in Business Administration. Mike enjoys helping professionals understand the business of geospatial. His class is co-authored by Ryan Kibsgaard who has served as ASI’s lead marketing professional for 4 years and has been responsible for all marketing, website development, CRM management, and public relations.
Why my course is useful
Usually the process of business development for a commercial enterprise is a series of learned experiences on the job on how to win work. There isn’t a class on this topic which makes this a long tail learning path full of mistakes. We give you a shortcut to learning the ropes of marketing and hunting for work in a geospatial context: SWOT analysis, value props, branding, marketing channels, bid sites, and networking organizations.
Why I built it
I’ve been giving presentations on business development at my professional meetings at MAPPS (https://mapps.org). The knowledge I conveyed has been useful from one 20 year professional to someone more junior. But doing this once a year to 10 people just wasn’t scalable. The GIS sector is growing and I know that my lessons learned can help those getting hired or promoted into business development roles.
What I hope for you
I’d like you to see this as a stepping stone into business development for your geospatial company. Many times, people get promoted from GIS analyst technical roles because they are trusted with time in the company. In these cases, I hope you find my class during this transition so you will be armed with a proven marketing process, networking channels, and branding strategies to win business for your company. When you do that, another promotion will be on the way!
Marketing and Business Development for a Geospatial Company
Who is this class for?
The GIS industry is projected to be worth $18B by 2023. Despite this massive growth in new applications, there hasn’t been a single place for all of us to quickly learn tried and true skills from successful Subject Matter Experts (SMEs). Until Now! The people that purchase this course are:
GIS analysts that are getting promoted to marketing or business development roles.
Business majors looking to get hired into a geospatial company.
Marketing people that are looking to sharpen their skills with new techniques.
Talk to us and we’ll figure out your best path into the industry by suggesting project managers, companies, networks, and a GIS job recruiter. It’s simply the best GIS career advisement in the world.
Top reviews from Marketing And Business Development For A Geospatial Company
There are so many Geography majors that enter the commercial GIS business world like me that need this course.
I learned some new strategies to win and manage business. Will try them out soon.
I knew some of this stuff from intuition, yet its good that a formal course was put together for biz devs like me.
My promotion path to a higher pay needs to go into the business side of the company. So this course was perfect.
Could have added a section on financial proposal models. Otherwise pretty complete course.
